About usAbout us

We believe passionately in activity - that the greatest single opportunity to improve health and slow the rate of health care inflation is the encouragement of greater activity.

We are proud of our depth of experience in this area and now boast customers in the UK, France, Benelux, Israel, Germany, South Africa, South East Asia and the US as well as company offices in London and Chicago.

We believe that we can help people achieve wellness by helping people make small, realistic changes to their lives. We do this by introducing challenges, recognizing achievements, and offering prizes and incentives. Our focus is on the business market and we are set up as a B2B and B2B2C support business with logistics, customer service and account manager support.

Flexible and versatile, we pride ourselves on the value we offer in structuring the best corporate wellness solution for your business.

Our team

Donald Stewart
Chairman of the Board

Donald has extensive experience with AIM quoted companies and a proven track record within the growth arena…

…He was on the board of Progility Plc and was a corporate partner with three different UK law firms. He has over 25 years' experience in corporate finance, mergers and acquisitions and related corporate, insolvency and regulatory issues.


Anna Gudmundson
Group CEO

Anna has over 10 years of management experience in the technology sector…

…Her primary industry involvement has been within mobile, software, online products, and big data; with experience in CRM and loyalty, user experience and consumer behavior, digital services and consumer applications across global markets, cross-platform, and multi-channel.


Danny Ogen

Danny has worked in the Leisure and Fitness industry for over 10 years and has a wealth of experience with online, large scale and big data websites…

…He holds an Electronics practical engineering degree from Amit College in Israel and a BSc in Computer Science from Mercy College in New York.


Jake Vander Zanden
VP Business Development US

Jake is a 25-year veteran of the medical device business, driving rapid growth, globalization, and profitability…

…He has completed business turnarounds, driving fast and continuous growth for companies. With his team, Jake drove the doubling of the Consumer Eye Care business in the U.S. in just two years exceeding $200MM in sales.


Ruth Hutchinson
Business Development Director EMEA

Ruth has over 15 years working with corporate organisations across all areas a benefits. Helping companies expand and reposition their proposition to drive revenue potential…

…Ruth is passionate about technology and how digital health is developing rapidly which in time will change the landscape between health professionals and consumers.