Fitbug is a simple little gadget that tracks your calories and steps - a unique system designed to help you achieve your weight, fitness and healthy living goals within your day-to-day routine.

Effective weight loss can not only be difficult to achieve, it can be tough to maintain. Though, there is a way to achieve natural weight loss easily. Fitbug is your own online personal fitness coach. Unlike other programmes, we don’t promote fad diets. Research has found that these don't work. Fad diets featuring low-calories or bizarre food regimes are destined to fail because they are - by nature - unsustainable. What does work is weight loss as a result of simple lifestyle changes.

Eat less, move more. Regular exercise and a healthy diet is all it takes. For an achievable, effective weight loss programme, turn to Fitbug.